Visit Owensboro brings in AirDNA to diversify short-term housing for tourism

OWENSBORO, Ky. (WFIE) - Booking your stay online has become the standard across the world. It's easier, more efficient, and half the time, you don'...

November 25, 2022
3:58 AM

OWENSBORO, Ky. (WFIE) - Booking your stay online has become the standard across the world. It's easier, more efficient, and half the time, you don't even have to put that much leg work in.'AirDNA gives us the data to know where we need to place our marketing, who we need to be marketing to, how much we need to be spending on marketing,' said Visit Owensboro Destination Manager Dave Kirk.Officials in Kentucky also recognized this, and added online options to the transient room tax.'Usually when someone books a VRBO or Airbnb, there's just a little fee on there that goes towards booking that,' Kirk said.

Steve Mehling